Cause Matters Blog

Archive for February, 2010

Celebrating the People in Agriculture

Wednesday, February 24th, 2010

Last week I posted a note to HSUS to demonstrate how the outcry against Yellow Tail was truly grassroots. This week I wanted to highlight a few of the folks at the grassroots level that we need to celebrate. My hope is that these stories will be shared as much as the HSUS piece was; we need to celebrate what’s right about agriculture – and not just respond to the detractors. In other words, play offense not defense! Read More »


Farmers Answering Food Questions

Tuesday, February 23rd, 2010

Agchat session 2/23/2010

Question 1:

What keeps you awake at night (meaning what’s your biggest fear/worry)?

Question 2:

What gov regs & permits do you have to deal with & how time consuming is it?

Question 3:

Why don’t more farms market their product through local grocery stores?

Question 4:

When I buy produce at the store, how do I know what is the best quality?

Question 5:

How do you determine how much pesticide/herbicide/fertilizer to use?

Question 6:

How do farmers, themselves, feel about Monsanto?

Question 7:

Where do you recommend a person go to find info on GMOs & other emerging tech?

Question 8:

As a farmer/rancher, is the science on GMOs ‘settled’ in your minds?

Question 9:

How does the certification process ensure that organic products are organic?

Question 10:

As a farmer/rancher, what one thing would you change in the current food system?

Question 11:

What are farmers doing by means of change to stay economically viable?

Question 12:

As a farmer/rancher, what do you consider to be unacceptable practices?

Thanks to Truffle Media for archiving this
week’s chat


A Note to HSUS: Genuinely Grassroots

Friday, February 19th, 2010
Yellow Tail Pledges to Stop HSUS Support
UPDATE: ABC News reports HSUS donations will stop. Yellow Tail in pledge to Animal Ag Alliance (http://bit.ly/9dZrVS) said “Being farmers ourselves we support those who care for their land and their environment, just as we do. We are proud of our rural heritage and value a solid relationship with agricultural communities around the world…”

Dear Mr. Pacelle,

Your recent “urgent request for help” caught my attention. First I passed it off as another attempt to line your deep coffers with the goal of “raising $200,000 as a ‘counterpunch’ to one of our more persistent critics.”  Then I rolled my eyes at hypocrisy of your description of Richard Berman and David Martosko as “shadowy flim-flam artists” and  ”an unprincipled group that gleefully stands in the way of all efforts to help animals so long as someone pays them to do it.” Given the fact that the Humane Society of the United States runs campaigns that Mike Rowe’s website has pointed to as “unethical” and law students held up as a bad example of fundraising, your name-calling seemed a bit extreme. Read More »


Singing and Tweeting on the Tractor

Wednesday, February 17th, 2010

Sing a little song about your daily work, even when it smells . Make your message fun. Upload to YouTube from your smart phone. Share it with the world.  A family dairy farmer down in Alabama has developed quite a following for his work and his cows doing just that.  Will Gilmer, also known as “The Singing Dairyman”, creates “Moo Tube Minutes” to educate people how their milk is produced and give a voice to dairy farmers. Read More »


Consumer Panel Insights

Tuesday, February 16th, 2010

Foodchat session 2/16/2010

Question 1:

What information do you find useful when making food choices?

Question 2:

Where do you get info on food from? Do they believe it’s balanced info?

Question 3:

How do you see food commentators, eg M. Pollan & J. Safer Froer? Do you find them credible-why/why not?

Question 4:

How do you balance food commentator, ‘expert’, or agenda info with insight from farmers?

Question 5:

What do you want to see from me, the farmer, to make you comfortable with purchases? e.g. milk

Question 6:

Which three do you care most about: freshness, food safety, price, local grown, prep time, organic, biotech, nutrition, quality?

Question 7:

What do you think of farmers? How do you view ag? Are those views different?

Question 8:

Does ‘ag industry’ have positive or negative connection to food in your mind? (quick follow up to Q7)

Question 9:

Have you been on a farm recently? Tell us a bit about your interests in small, modern ag, organic, etc.?

Question 10:

What ag/farm trends worries you most? And which ones give you the most hope about your food?

Question 11:

What do you think of HSUS? Are you concerned about animal rights in relation to food production?

Question 12:

Why have food issues become so polarizing? Do you see food as political?

Question 13:

Do you think that farmer story/face on packaging would be effective in creating a ‘relationship’ with consumers?

Thanks to Truffle Media for archiving this
week’s chat