Cause Matters Blog

Archive for June, 2010

Summer Farming Stress

Tuesday, June 29th, 2010

AgChat session 6/29/2010

Question 1:

What types of stresses are there for animal agriculture in the summer?

Question 2:

How do summer stresses vary regionally?

Question 3:

How do you use A/C and non A/C equipment on your farm? Is it essential for your well being?

Question 4:

How do you attract summer farm help for the ‘extra’ jobs?

Question 5:

How does the heat/humidity affect the health of your animals? How do you manage it?

Question 6:

How has animal ag stress relief changed in the last 20 years?

Question 7:

What are the economic implications of keeping animals cool and comfortable? Examples?

Question 8:

How do you balance farm and family life during the summer?

Question 9:

What can we do to help/encourage farmers and ag folks to do for stress relief during the summer?

Question 10:

What’s your one executable idea from this evening’s convo?

Thanks to Truffle Media for archiving this
week’s chat


Social Media Research Needs for Food Issues and Decisions

Tuesday, June 15th, 2010

Foodchat session 6/15/2010

Question 1:

What are some of the best topics to connect with #food consumers to develop relationships?

Question 2:

What are your favorite social media sources for #nutrition and/or #foodsafety info? Or just food info?

Question 3:

What online tools will make buying easy & convenient for consumers? Paypal, calendars of food in season, etc

Question 4:

How can #food businesses (large & small) improve their use of social media to be more consumer friendly?

Question 5:

Can social media be an effective tool to educate #food consumers and how effective is retention using social media?

Question 6:

Who do you trust to provide info re #food & #foodsafety

Question 7:

How can we help new social media folks understand proper #food & #ag info sources/resources?

Question 8:

Do different delivery methods (blogs/newsletters/facebook have different impact on consumers/buyers?

Question 9:

How are #food producers working to insure their message is correct in short messages for consumers?

Question 10:

What marketing methods are in place to make #food consumers aware of current social media in #agriculture?

Question 11:

What’s the one executable idea that you’ve learned from tonight’s convo that you’ll be working on?

Thanks to Truffle Media for archiving this
week’s chat


Farm Finance

Tuesday, June 8th, 2010

AgChat session 6/08/2010

Question 1:

How would you describe your farm’s financial outlook? If not farming, what’s your forecast?

Question 2:

What should Ag finance look like to make farming more affordable for beginning ranchers/farmers?

Question 3:

What areas would you like to learn more about with respect to farm finances?

Question 4:

What are some ‘creative’ financing steps/actions that are being explored to fund new or ongoing operations?

Question 5:

What are creative ways farmers are cutting costs to balance books/maintain stable finances?

Question 6:

What metrics are farms using for measuring profitability and are any more useful than others?

Question 7:

How comfortable are you reporting your financial information to lenders today?

Thanks to Truffle Media for archiving this
week’s chat


Social Media Research in Agriculture

Tuesday, June 8th, 2010

AgChat session 6/08/2010

Question 1:

What info do people most want to get via SM? What frustrates them?

Question 2:

How can researchers most effectively share their findings with #farmers and other #ag professionals?

Question 3:

What social media methods (SM) are being used in agriculture? How prevalent is SM in #agriculture vs. other industries?

Question 4:

We skipped Q4 because your moderator is really slow after speaking 6 hours today. :) Sorry.

Question 5:

How do users partition SM use between communication, management and #agvocacy?

Question 6:

Should SM be used to network b2b or promote & market companies? Can both be accomplished? How effectively?

Question 7:

Are farm women more likely to use SM than men? How do women use SM to connect across rural/urban divides?

Question 8:

There have been several university surveys in SM. What are the results? What needs to be asked?

Question 9:

How are farmers using SM in the field? ie SM as true work TOOL rather than Communication Tool?

Question 10:

What are opposing campaigns/organizations saying on SM?

Question 11:

What is the one executable idea you’ll be working on as a result of this conversation?

Thanks to Truffle Media for archiving this
week’s chat


Fairs and Ag Festivals

Tuesday, June 1st, 2010

AgChat session 6/01/2010

Question 1:

What is your favorite farm festival/ag event? Why?

Question 2:

What have been some really great consumer engaging agriculture exhibits at state/county fairs?

Question 3:

How can we attract non-farm folks to ag events without being too ‘hokey’ or ‘folksy’?

Question 4:

What should the No. 1 message (or takeaway) be for non-farm attendees at a farm- or ag-related event? Why?

Question 5:

How do you measure event participation? How do you follow up on leads?

Question 6:

Connection & impressions are key with public. How do you do this in only 5 minutes or less at festival?

Question 7:

What will you personally do to engage the non-ag friends in get-togethers and BBQs this summer?

Question 8:

(a fun one!) What is the wackiest food you have eaten at a fair?

Question 9:

What is the one executable idea you’ll be working on from tonight’s #agchat

Thanks to Truffle Media for archiving this
week’s chat