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Archive for the ‘Advocacy’ Category

A Hunger for Faith-Based Agriculture Education

Monday, September 6th, 2010

Today I’m pleased to introduce Sarah Bedgar Wilson, M.S. as a guest blogger. She is the co-owner of Wilson Farm, Jamestown, North Dakota, where she, alongside her husband, Jeremy and their two daughters, ages 3 and 1, produce corn, wheat, soybeans, and pinto beans.  She was raised on her family’s farm in Maryland, where her extended family raises dairy heifers and a variety of crops. You can learn more about her “Farmer on a Mission” work at http://farmeronamission.blogspot.com.

A student at the 2009 Atonement Lutheran Church Vacation Bible School student enjoys a tour of Entzminger Dairy, Jamestown, ND.

While driving across the prairie on a starry night nearly two years ago, I prayed, “Lord, please help me to tell others about how you have called me to farm and to be a steward of your gifts.” Before I got home, the idea had come to me for the “10 Heifer Prayer”.

Each spring our Sunday school donates their collection to Heifer International, and each year the children have raised enough for a goat or a few chickens to donate to needy families around the world, but rarely enough to buy even one heifer.  I asked the council if they would help me to rally our church to help the Sunday School children raise not enough for one heifer, but TEN heifers ($5,000).  This would be an amazing gift that would provide a rural community in Ukraine over 40 gallons of milk a day.  I also asked if they would help me to teach the children about the basic biblical lessons of creation and stewardship and how they are being applied in agriculture today.  We called it faith-based ag education.

Children were excited to meet “Mary Moo” (yours truly) at “10 Heifer Prayer” events. Just don’t tell my children, they still don’t know it was me in the cow suit!

“Team Heifer” was formed and it turns out that, with God, anything really is possible.  Our church and the community were energized by the 10 Heifer Prayer.  On “Sundae Sunday” the children built a 50-foot long ice cream sundae in our fellowship hall, we had Sunday School lessons designed to fit the 10 Heifer Prayer theme, some nutty gal appeared on occasion in a cow costume (yep, it was me), Vacation Bible School was themed on creation and we even toured a dairy farm!  To conclude the project, I was asked to give a sermon, to share the story of how my family has been called to farm and serve as stewards of our land, animals and other natural resources.

Through this project, adults learned alongside the children and the results were astounding.  Not only did we raise enough to purchase 14 heifers ($7,000), but we also had a surprising turn-out to each event.  Especially Vacation Bible School, where we were planning for 30, over 90 attended the dairy farm tour!  People are hungry (pun intended) to learn about agriculture on a Christian/moral level.

There are two main reasons why I feel Christians in agriculture are obligated to share the truths of why and how we farm/ranch within the context of faith:

  1. Those whom oppose modern agriculture already have a presence in Christian circles.  For example, The Humane Society of the United States (HSUS) has strategically begun a “Faith Outreach” program.My own church is struggling with the Evangelical Lutheran Church of America’s (ELCA’s) draft social statement on “genetics” that discusses the use of genetics in agriculture. I could list many more examples, amongst all the major denominations.
  2. If we are faithful farmers and ranchers, following the command from the Lord to feed His people, then I believe He expects that we honor Him by sharing our testimonies on stewardship.  We also owe it to our fellow Christians who are not farmers/ranchers.  They are three to four generations removed from witnessing God’s miracles of growth and life in agriculture.

It is relevant, appropriate, and necessary that we in agriculture speak in terms of our faith about what we do.  Our consumers and our fellow Christians are demanding it.

In memory of Yvonne Hanzal, rancher’s daughter and beloved “Team Heifer” member.


Advancing Social Media for Agriculture

Thursday, September 2nd, 2010

Society has shifted in an era of  500 million Facebook users, 50 million tweets, 450 million people on mobile internet and 68 million bloggers -  whether you accept new media or not.   We’re bombarded by 13,000 marketing messages each day, now largely due to new media. Watch the Evolution of Online Agvocacy if you want to see more.  All of this social media mania is also building a fear that humans may just stop having real conversations -after all, we can just text, direct message, instant message, Facebook or email (how old school!).

Lots of Agvocacy 2.0 buzz!

Nothing could be further from the truth, based upon the energy level of a group of farmers, ranchers and agricultural folks this week at the inaugural AgChat Foundation Agvocacy 2.0 Conference. The best talent in the business spent about 24 hours together in Chicago with the unified vision of helping connect food, fuel, feed and fiber by empowering farmers to tell their story. This is the same group that’s been a part of creating 6.7 million unique impressions with a “Thank a Farmer” effort on Twitter last November, influenced a change in Pilot and YellowTail’s support of anti-ag groups, answered non-farm questions in February for three hours for 3.1 million unique impressions. Suffice it to say, farmers have embraced the opportunity to help the 98.5% of the population not on a farm or ranch.

We talked “techie” tools like Tweetreach from dairyman Ray Prock and rancher Jeff Fowle – our resident 140Conference stars, who also demonstrated Tweetdeck. Artist and DVM Kathy Swift discussed FBML for Facebook and Ohio Farmer Mike Haley taught people how to shorten & track URLs with and the value of Listorious. There was threat of an “ag nerd versus ag communications smackdown” over Google Analytics with people like Kansas  data farmer Darin Grimm, who also loves TwapperKeeper. From blogs to videos, hundreds of tools flowed from nearly 30 speakers at the Agvocacy 2.0 Conference – and even more were shared in hallways and at dinner tables.

The greatest tool demonstrated at the conference? It didn’t have anything to do with technology.  It was the people connecting on a personal level. Some of my greatest learnings:

  1. Humans connect to humans. The Agvocacy 2.0 attendees had shared thousands of conversations, but most had never met. The buzz and energy were palpable, as you can see at Agvocacy 2.0 Buzz.
  2. Being 100% present. Sometimes technology moves people farther apart, even when they’re face-to-face. We saw people engage immediately, lay their technology aside and be fully present for the experience.
  3. Idea sharing. Some businesses believe they need to keep their “intellectual property” internal or it loses value.  How is an idea really valuable until you share it with others?
  4. Laughter. People in agriculture are very serious in trying to advocate. We sometimes forget the happy hormone release associated with gut laughs. I heard a lot of those in Chicago and even invested some nocturnal time in enjoying this myself.
  5. Community propels influence: One person may be able to reach 100, but 100 people create the momentum to reach 10,000 or 100,000. I’ve seen agvocates generate amazing results through their blogs, simple Facebook posts and YouTube responses. The personal connections galvanized in Chicago are going to influence the roadmap for our business for the long-term, big picture. This isn’t about a singular idea; it’s about a shift in thinking.

How are you advancing social media to tell agriculture’s story?  It’s not about the technology, it’s about the people.


The Sin of Animal Agriculture

Saturday, August 28th, 2010

Our family raises animals. Our family eats animals. Our family believes our faith is an important part of our life. Can those three go hand-in-hand?

Not according to recent accusations by animal rights activists.  After all, how can you possibly eat an animal if you love animals?  Wouldn’t that make you a hypocrite, according to messaging by groups such as the Humane Society of the United States?

These messages would have fallen on deaf ears when the majority of our country was involved in food production.  However, today 98.5% of the population is not on a farm or ranch – which means people are not exposed to the birth, care and death of animals that provide their food. They don’t see how modern day technology helps animals, such as keeping hogs cool in the intense heat – nor do people see the families involved with caring for those animals.

That doesn’t make it right or wrong – it’s just reality.  Generations removed from the farm means we no longer have conversation that animals die for us to eat. Somehow, we need to get back to understanding that farmers raise animals for food – animals that are very different than Fido or Fluffy.  Those farm animals take things we can’t eat or drink and convert them to life sustenance.Those of us in agriculture need to learn to better communicate that we are grateful for the sacrifice that farm animals pay so that we can eat. Not just to feed people in cities, but our families, too.

Frankly, most people probably don’t think about it until they’re given a guilt trip or shown shocking videos about farms and ranches. Most probably don’t consider the national security provided by our food supply. And, they probably just want to eat and enjoy their food – the same as our family, who, by the way, is mourning the loss of one our cats “Cutie” – mostly likely due to a coyote. I’m not happy about it, but I accept it as reality. And I don’t believe that makes me any less of a Christian.

It’s called the circle of life. I’m O.K. with drawing a line between our cat and the pork barbecue we had for dinner last night; different species serve different purposes. Farmers and ranchers have deep respect for the animals they care for. And – even more importantly – we take the sacred trust consumers have in us to deliver a safe food supply very seriously.

Last week, Dr. Wes Jamison of West Palm Beach University helped me remember the importance of empowering consumers to feel good about food choices.  Eating as you choose – not as food bigots direct you to – is not a sin. As Jamison says “Your dog is not a cow.” He encourages people to say-“I love meat.”  If you do, please help people understand that it’s just fine to enjoy meat and have a dog curled up at your feet.


Can an Organic Farm Be Modern?

Tuesday, August 24th, 2010

Guest Post by Emily Zweber, who farms with her husband, Tim, and his parents in Elko, MN. Established in 1906, the farm today consists of a certified organic dairy & direct meat market business. Tim and Emily have two children, Erik & Jonathan.

Often farmers who use “conventional” methods of agriculture technologies to produce food call themselves a modern farm.” The farmer, if dairy, is usually standing in front of a large free stall barn. I agree that this is “modern” agriculture. But have you considered if an organic farm be modern? The definition of “modern” in Merriam-Webster’s dictionary is 1) of , relating to, or characteristic of the present or the immediate past and 2) involving recent techniques, methods or ideas: up-to-date.

I argue that an organic farm is modern in every sense of the definition. Having posed this question to my Twitter followers and Facebook friends, I found the responses very interesting. Most people responded with “depends on your definition of modern” or “I am really not sure.” The most affirmative response I received was from Carolyn who, with her husband Jonathan, is an organic crop farmer. Carolyn responded “With all the GPS technology and precision farming methods being used by organic farmers, how could we not be considered modern?” A stark contrast was one of our Twitter followers, Zak, who is not a farmer, but an avid organic consumer. He stated “to me organic farming is the antithesis of modern farming.” Interesting, but more on that point later…

What’s my answer? I have to agree 100% with Carolyn. I view our farm as very modern. We use the latest techniques when it comes to animal housing/health/ nutrition, feed storage, milking parlor, field work (mostly custom), record keeping and phone technology. Just because we choose to not use some technology, it doesn’t mean we are converting back to old fashion farming practices. Would you consider a farmer who uses rBST and antibiotics, but milks in a tie-stall barn, modern? You probably do. But, their farm is choosing not to invest in some of the latest milking techniques (i.e. a parlor or robotics).

Consider the definition of modern as being an earlier adopter of the latest trends, and the double digit growth in the organic market. I will boldly argue that organic agriculture is more modern than conventional agriculture (bring on the critics).  Time will only tell.

My question likely received a lot of “I don’t know” responses, because there are a lot of misconceptions about organic farming. In simple terms, we are not allowed to use feed from GMO plants, antibiotics, use hormones or synthetic chemicals. The organic standard does not state “return to the practices of the 1940’s or even the 1990’s for that matter.”  A lot of research has been done to help organic farmers advance their production methods while staying within the guidelines of the USDA certification. For example: research on pasture grass varieties for different stages of lactating cows, plant breeding to make corn leaves wider (to shade out weeds), homeopathic animal health care, and intergraded pest management.

Returning to to Zak’s comment. Does his thought that modern agriculture doesn’t belong with organic represent what consumers of organics really think? Probably. To often “modern” agricultural practices are linked with bad media coverage. It seems good ag stories are not sexy, meaning they aren’t heard. Does it mean Zak’s comment is right or wrong? Not sure, but the real question should be: does the word “modern” resonate with consumers? I don’t think so. Just as I don’t care whether Nike is using the most modern equipment to make their shoes. I just care that the shoes fit well, are going to last and will serve their purpose. Imagine a new Nike’s new slogan “This shoe is made with the most modern practices.” I don’t think it would convince me to buy their shoe over Adidas. Consumers of food just want to know, that what farmers are producing is of good quality and is going to nourish their bodies.

I believe this is where organic farmers have really succeeded. While it is still debatable which technologies are more environmentally safe and which ones produce a more nutritious product, organic farmers have known for a long time that consumers don’t care that farmers can now feed 155 people or that our tractors have GPS. They only care that we care: about the environment, the health of animals and of course the quality of food we are producing. When I see check-off dollars used to produce websites or publications showing only modern dairy farms, it saddens me to not see an organic farm included.

The point of this blog isn’t to “prove” anything or promote one system over the other. Rather, I’d like to challenge readers to look beyond labels and recognize that many types of food production are “modern” and relative to the way we are feedings our world’s growing population.

Note from MPK: After seeing Emily’s question on Facebook, I thought it was an interesting discussion to have on the Gate to Plate blog. I’d encourage you to share your perspective on different food production practices. You can learn more about their farm at http://zweberfarms.com.  Thanks, Emily, for a thought-provoking post.


Hot Dogs & Udders: Our Dairy Dialogue

Thursday, August 19th, 2010

Kelly Rivard, author of Midwestern Gold, visited my office yesterday to help me on Macintosh video editing.  She had never been on a dairy farm, so we had quite the experience. Following is a glimpse of how the dairy learning went…watch Kelly Goes A-Milking for the visual effect!

Kelly: I did something new yesterday.  I went to a dairy farm.  Now, for someone who went from beef, to non-farming, to rabbit raising, to 4-Her, to FFA chapter president, to suburbanite, to future farmer’s wife, this was a long-awaited and VERY interesting experience.  (And in case you were wondering, Farmboy and I are not engaged, I just like to assume things.)  Anyways, good ol’ Michele Payn-Knoper graciously offered to introduce me to the dairy farm where her cows are milked, as break from our video and audio training yesterday.  It was a chance for me to try something new.  And she got to do some video work (which she then edited and posted, all by herself!)

It was a blast.  Right, Michele?

MPK: Sure thing!  I find it really cool how much talent there is in the agvocacy community and was thrilled to find someone who could teach me to quickly master my Mac video programs – it was a bonus to be able to talk cows. And, it was a relief to find you really are who you claim to be, since we’ve had hundreds of conversations through #AgChat and never met in person. Folks, she really is short. LOL!

Kelly:  So, we go to the dairy farm, and we started right off the bat in the parlor.  I learned you have to enter quietly, something about the cows sometimes being near the door we walked in.  I think?  Maybe.

MPK: Umm, well – you don’t want your milk splatted on the floor, do you? Seriously, cows like routine, habit and calm behavior from people who “know cows.” You enter parlors slowly out of respect for their domain. That’s how it’s easy to see that cows are well cared for by farmers; they’d be skittish (a bit like horses) if they were not happy.

Kelly: We chatted with the girl that was milking, and then one of the partners in the farm, Kelly, came and met us. Of course I liked her because of her name! We went out into the waiting area where the cows patiently waited for their turn in the parlor.  I got introduced to Panera, Michele’s show cow who just happens to be by the parlor!  While Panera waited for her turn to go in, Michele and Kelly taught me about how a cow’s dairy character (something about their fat and bones in most people’s terms) will change throughout the lactation period. Then we went back into the parlor as the next round of cows, including Panera, lined up for milking.

MPK: Ahem! You forgot to mention that it’s Paynacres Perfect Panera, my favorite cow – and that she’s quite beautiful (and slightly spoiled). And the dam (that’s mother, not a cuss word) of my favorite yearling Paynacres Perfect Pumpkin, who also provides a beautiful view from my office. Did I not explain the lovely openness of rib, her angularity and tremendous style enough?

Kelly: THEN THEY ASKED ME TO MILK HER.  Panera.  You know, the pretty working girl-slash-pageant queen.  What?!  I was handed a paper towel, and was told how to clean off the iodine that was put on the teats shortly before to kill any germs on the outside of the udder.  (Did you know, cows have ONE udder, and four teats?  Don’t call the teats “udders” because you’ll get made fun of.  And don’t compare them to hot dogs.  (Apologies to Michele and Panera.)  Then, I was walked step-by-step through the process of how to attach the milker thingy to the udder. And when I messed up a little bit, I had some creative language to express my concerns.

MPK: Hmph-my cow most certainly does not have hot dog teats. She has a lovely udder, particularly her fore udder and prominent veination. And didn’t you forget the four quarters, median suspensory ligament, etc.? Never mind, I’ll be happy if you simply know that cows have different udder quality – and of course, Panera’s is delightful. And that there are several steps before and after milking that happens every time to ensure a safe, nutritious product. There’s more cleaning that goes on in a milking parlor than about any kitchen I know.

Kelly: It got sorted out, though, and Panera was back to her usual work schedule. Even briefly touching a part of the equipment that the milk flows through, I realized how warm that milk really is when it comes out!

MPK: Yep, cows are about 101.5 degrees and their milk is even warmer, but plate coolers are an excellent example of food safety (chilling milk to 38 degrees) and environmentalism on a farm; the water is recycled from the plate cooler and given to the cows to drink. By the way, Panera was working in the parlor – the rest of the time she gets to lay around, eat and drink. Lucky girl!  While dairy cows do eventually pay the sacrifice of becoming hamburger (and that’s just a part of life), they have a great life while they’re in a milking herd.

Kelly:  Dairy farmer Kelly then went on to explain the breeding schedule.  Their farm  schedules calving in the spring and in the fall, so several of their cows have just recently gotten “dried off” to prepare for the birth of their young’uns.  Dry cows are just cows who are on vacation for 60-80 days or so.

MPK: Sure wish I could have 60 days vacation to lounge around. On a serious note, some anti-ag groups try to make claims of cows being abused by calving in every year and then having milkers attached to them. Anyone who has ever breastfed should know the relief of being milked on a regular basis. As for claims of abuse – first off, giving milk is what dairy cows are meant for and secondly, show me a miserable cow and I’ll show you one who doesn’t milk.  Kelly, given the work you had to put into milking a single cow and the interaction between farmer and cows, do you buy the whole abuse claim?

Kelly: The cows seemed incredibly happy, and it was neat the way they were so content, just walking right up into the parlor.  Kind of made me jealous.  I’d love to have a job where I ate, slept, and loafed around all day!  ”The girls” were obviously very well respected, and I think it’s safe to say if you treat them right, they’ll treat you right back (by giving a good product)!

Anyways, it was a fantastic experience, and it was really great to get “firsthand” experience with where milk comes from.  It was just one example of the millions of unique farms out there.  This was a family dairy, consisting of about 120 cows that are grazed rotationally.  It really was a great example of a  farm doing wonderful things, but this isn’t the only system that works.  Farming is a hugely diverse industry, and I’m lucky that I could grab a glimpse of a specialized part I wasn’t familiar with!  Thanks, Michele and Kelly!  It sure was a great first time!

MPK: It was fun to share the dairy love. Kelly was happy to show their farm to you – as are most farmers, as long as biosecurity rules are followed and visitors have an open mind. Some studies have shown that 75% of people haven’t been on farms in the last five years. That makes me sad – particularly as much as consumers talk about their food source.  Kelly, don’t you think the modern day practices in food production give you a different perspective?

Kelly: Definitely!  The population is growing so ridiculously quick!  Modern practices help us guarantee food for a growing world.  Large or small and ranging across several different methods, “conventional” farms (I prefer “progressive”) help secure safe, plentiful, and nutritious food for a constantly hungry population.  I’m proud to have an inside few of the industry that fills that need.