Grassroots Marketing and Advocacy Consulting for Ag
Customized packages for strategic grassroots marketing, agricultural advocacy, speech coaching and board development
Is your marketing missing the mark?
Worried about agriculture’s image?
If you said yes to either of these questions, Michele Payn-Knoper can help by developing customized packages for strategic grassroots marketing, agricultural advocacy, speech coaching and board development. When you work with MPK, you’ll learn to:
- Differentiate your message from your competition
- Leverage your current base of support into increased business
- Develop your understanding of selling a “cause” – whether it’s a brand, membership, service, sponsorship, or company
Choose an agriculturist who knows your business.
While building Cause Matters Corp. from the ground up, Michele Payn-Knoper has focused on providing services to quickly respond to client needs. MPK provides expertise in fundraising, marketing, agricultural advocacy and strategic facilitation for select clients. Current projects include developing a multi-year international leadership program for Young Dairy Leaders Institute, consulting on an agricultural economic development initiative for the new Indiana State Department of Agriculture, executive speech coaching and facilitating strategic advocacy for animal agriculture coalitions.
Why work with a consultant who doesn’t understand your business? Michele not only offers a lifetime of firsthand agricultural experience, she focuses on your needs with a thorough needs assessment (written and verbal) for key people in your organization. Based on your feedback, MPK will design customized recommendations, which may include:
1. Strategic Marketing Analysis: Designed for those who want to get the “inside scoop” on their situation before committing to the next level of grassroots marketing. This low-risk option provides you with outcomes from the needs assessment, identifies areas for improving your organization’s cause-related marketing, and Michele’s recommendations to improve your marketing efforts to connect with more customers.
2. Grassroots Marketing Strategy & Tools: Features an in-depth diagnostic and specific strategies for your business. You’ll work with Michele to answer six crucial questions, then develop a powerful community relations approach for your cause. Clients using this option have reported more meaningful communication and longer lasting relationships with customers. This option also increases brand recognition and greater loyalty and resourcefulness from staff.
3. Association Development: Crafted to enhance your sponsorship program, this option includes a complete diagnostic analysis and actionable steps based on your needs assessment. Michele will provide recommendations for marketing your cause to potential sponsors and tools to successfully connect your organization to key influencers. She will also help you determine a strategic vision for your sponsorship development, as well as create sponsorship sales tools for your association, prospecting tactics and sales training for your staff or volunteers.
