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Ag & Social Media
MPK will challenge you to think beyond your farm or ranch and create conversation using social media.
Why should agriculture care about social media tools such as Facebook, Twitter and YouTube? It’s really quite simple. Mass influence. Facebook reached 150 million users nearly three times faster than a cell phone. Social media is a culture changer, not a fad. If you’re not at the table, you can’t be a part of constructing the face of agriculture – nor can you counter the misinformation campaigns around food, fuel, feed or fiber.
Anti-ag activist groups are becoming increasingly active on social networks and understand the power of messaging, according to Cause Matters Corp. research. The Humane Society of the United States has had a nearly 50-fold increase in their Twitter following since January 2009. Videos on animal rights and environmentalism increase 30% monthly.
Do the math about how many opportunities you have to connect agriculture if 98.5% of those people aren’t actively engaged in farming. Food is an extremely hot issue – and it’s time for agriculture to leverage that through social media leadership to influence public opinion, rather than react to rhetoric.
Cause Matters Corp. stands ready to help you. Michele and her team has worked to build communities around food and agricultural issues, such as #AgChat and FoodChat on Twitter. Trainings ranging from one-hour webinars to a full-day workshops are available, or Michele will work with you to build a social media hub for your organization.
Don’t let the new media train intimidate you; Michele will provide common sense approaches to social media, combined with real life experiences of how farmers and ranchers have influenced significant change with these tools.
