140 Characters of Opportunity
Twitter. It’s likely to be voted most likely to leave you scratching your head. After all, how much can you really say in 140 characters? And what on earth are all these weird twists on words, like Tweets, Twubs, Re-tweets, Tweeps and Tweet-ups? Isn’t all just “noise” – and who has time to worry about what some celebrity had for lunch?
The uncontested social media darling of last year, Twitter is likely to make you ask all these questions when you first look at the little blue bird. It’s not intuitive. It does look like a bunch of mumbo jumbo. It does get overloaded and crash.
Those truths aside, Twitter may just represent one of the most powerful existing social media tools – and arguably, the most powerful tool for agriculture. Twitter allows you to:
- Listen louder – see thought patterns and trends.
- Engage in a conversation with people looking for information related to food, feed, fuel and fiber.
- Immediately access breaking news, information, technical data and research.
- Develop relationships to benefit your business.
Don’t take my word for it; here’s what some “tweeps” (people) from #AgChat (that’s a “hashtag,” not a typo) have said about the value of Twitter to agriculture. These are farmers, agronomists, editors, commodity groups, agribusiness people and even a lawyer.
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