Authentically Agriculture: Connecting on a Human Level
Agriculture isn’t just your work, it’s who you are.
It’s time to translate the agriculture world to the non-ag folks and YOU are the one to do it. It’s also time for us to take responsibility for not communicating about what’s happening on today’s farms and ranches.
You have the opportunity to connect on common values, regardless of who is on the other side of the conversation. MPK’s new program is filled with examples of standing in 100% authenticity for agriculture. She’ll help you find a way to “go beyond the choir” and connect with people who can still be influenced through conversation. Michele’s “agversations” with moms, CEOs, children and media come to life with her humorous look at agriculture’s messages. You will:
- Learn how to have a meaningful & impactful “agversation”
- Provoke interest using common values about what happens on today’s farms
- Discover there is a better way than being defensive or confrontational
- Interweave agricultural messages into casual conversation
Audience members will be inspired to take a hard look at “who am I”, provoke ideas around “what does that mean to others” and then take actionable steps through “how do I translate agriculture to something meaningful for others.” MPK is known for lighting a fire under farmers, ranchers and agribusiness people – this program is designed to help your meeting attendees understand how to relate on a personal basis, as one human to another.
Learn from Michele’s experiences discussing food, fuel, feed and fiber with parents, foodies, influencers, international audiences, friends and nutrition professionals. She’ll give you freedom to be authentic even when you’re not “talking shop” with people who share your same background. MPK is often asked “How can I be in a situation that’s unrelated to agriculture and still share my message?” This memorable program gives the answers – and grows your comfort level, confidence, and clarity.
Typical audience outcomes:
- Use your strengths to comfortably reach beyond the choir
- Find more voices in a bigger, more robust conversation about agriculture
- Identify new tools that allow you to practice the conversation with a variety of non-ag people
- Gain confidence in high risk situations to deliver results
When you’re ready to allow people the opportunity to connect on a human level, contact MPK to help you translate farming to food in a meaningful way.
Can you connect different worlds?
