Knowing the Source: From Gate to Plate
Farm Facts and Fallacies
Feel like consumers don’t understand where their food comes from? Concerned that your clients are confused by the junk science behind food studies? Perplexed about how food is grown? You’re not alone; professionals across the food system are faced with increasing questions about our food supply. Michele founded Cause Matters Corp. to build a connection from the farm gate to the dinner plate. She’s worked with clients in all facets of the agrifood business and has learned the best way connect the two sides of the plate is to bridge the gap of misunderstanding. She knows your role as a nutritional professional is critical to educating consumers. Michele stands ready to talk about the battle of biotechnology, the onslaught of organics, antics of animal activists and marketing misinformation.
Learn how to build your knowledge of agriculture with facts about the industry behind our food supply. This interactive workshop will lead you through hands-on experiences in:
- Understanding connections between farm gate and consumer plate.
- Identifying how key influencers effect change in food choices.
- Finding fallacies and facts to put a face on modern agriculture production.
- Identifying food trends influenced by misinformation of 27,000+ anti-agriculture activist groups.
- Draw a connection between farmers and nutrition professionals to achieve healthy eating lifestyles.
Michele’s lifelong passion for the agrifood business will give your members a unique perspective on the industry producing food, which impacts you and your clients. Her interactive style gets participants out of their seats and sharing experiences!
