Cause Matters Blog

Posts Tagged ‘farm’

Is true leadership about me or we?

Tuesday, January 31st, 2012

Few are intuitive leaders, moving through life with the masses following them. Most of us have to learn leadership. It’s always an interesting journey in my work with agricultural advocates to watch them go from succeeding individually to learning to bring others along in the “agvocacy” journey. More than once I’ve had the conversation “This no longer about you, but the bigger picture. Your work is to now create more advocates like you.”

Only the best become true leaders. Many get distracted by ego, politics and the latest bright shiny object. When I see leaders rising through the ranks, I start watching to see if they’ll be able to make the jump from “me” to “we.” I have the great fortune as a professional speaker to witness many of these journeys; when people make the jump to the “we” of agriculture, it is my single greatest motivator.

Two ladies who farm in Oregon and North Dakota, respectively, are great examples of this. Both have reached well beyond the “me” sphere and shaped the work of others giving voice to agriculture. I’ve known both of them for a few years and have watched their journey; it’s inspiring.

Grass seed farmer leadershipMarie Bowers is a spark plug. The woman makes things happen and I’m fairly certain she won’t take no for an answer. She didn’t think Oregon had enough of agriculture & natural resources people as a part of social media, so she created a workshop that pulled together 20+ natural resource organizations to learn social media and corralled others to help her. I had the chance to work with the group and was very excited about the level of discussion we had; there is no doubt that Marie laid miles of road to bringing others into the agvocacy arena. She does a great job herself; check out her Oregon Green blog.

When I first met Marie at a American Agri-Women workshop hosted by Syngenta, I was pretty certain she thought I was a little over the top. Now I know her real story; it’s so fun to watch her journey. She’s a new board member of the AgChat Foundation, chairs the weekly AgChat/FoodChat committee and will be the President for Oregon Women for Agriculture next year.  Yet her titles have nothing to do with leadership; it’s all about her heart and ability to bring others to the cause.  I do have to warn you though, she knows how to shoot a gun and isn’t afraid to use it.

Sarah Bedgar Wilson always has a smile on her face and a funny story to tell. I first met her in the Young Dairy Leaders Institute, where her skills stood out and she always had a million questions about the advocacy assignment. She’s now on her own mission as a speaker, a mom of three children under the age of five, a farm partner and in charge of the North Dakota Farm Bureau Young Farmers & Ranchers program.  I don’t know how she does it all, but after being in North Dakota – I know she does – and with great accolades from others.

Sarah leads people with her heart for the good of agriculture.  She and her husband have had some amazing challenges on their farm, but she’s never let that diminish her concern for the bigger picture of getting the story out. She works constantly to reach out and develop human connections, whether through her blog, work, teaching children or just being Sarah. The smile is always there to brighten people’s day, which certainly helps humanize the world of farming.

The impact that both of these women are having on others as leaders makes it a privilege to work with them – and an honor to have them as friends. More importantly, Sarah and Marie are a case study of what happens when agriculturists move from “me” to “we.”  Are you taking steps in that direction to bring others to the cause?

 

Sidenote: More on leadership in agriculture and food is available here – you can subscribe for 2x monthly updates.


Giving thanks for a cornerstone

Wednesday, November 23rd, 2011

As Americans gather for Thanksgiving, I’d guess very few talk about the economic contributions behind their food table. If there’s any such discussion, it’s likely how the average cost of this holiday meal has risen more than $5 this year.  However, what’s just as important is the cornerstone that agriculture provides for our economy. While only 1.5% of our population farms, the agrifood system in total is nearly 20% of the economy.  Agriculture and supporting systems have been one of the few economic bright spots in the last couple of years with employment being consistently available, though few recognize it as a cornerstone. Read More »


Popcorn is golden to Chicago kids on a combine

Monday, October 31st, 2011

~guest post by Brian Scott

Chicago students visit popcorn farm“I started this site to promote the virtues of modern agriculture and feature the daily operations of our farm.  Please read, discuss, and enjoy!” This is the last line of my blog’s About page. As a farmer, I know I have the responsibility to talk about my farm.

Earlier this month, I had the privilege of doing both those things up close and personal with a great group of home school kids who came all the way down from the northern suburbs of Chicago.  The kids are participating in the FIRST LEGO League Food Factor Challenge, and they have chosen to study microwave popcorn.  The goal is for them to find a problem in the food production chain and find a way to solve that problem.  I had not heard of this program until the group brought it to my attention via a comment on this site.

Part of that comment reads: This year’s challenge is called Food Factor, and our team has chosen to study microwave popcorn in the pre-packaged bags. We are just beginning our research and were hoping to learn all we can about popcorn. This is where you come in. Would you consider allowing our team, with adult supervision, to visit your farm?

The question asked most frequently by ag people like me on social media is “How can I reach beyond the choir?”  One of our biggest concerns is that we spend too much time talking to people already in the industry and not including the consumer in that dialogue.  With that in mind, it’s hard not to jump at the opportunity to bring these young people out so they can see a real farm in operation.

Since the group consisted completely of home schoolers, their schedule was flexible and they were able to come out to the farm on a day when we were actually harvesting popcorn.  That is easier said than done because the company we grow for needs the grain delivered at a certain moisture content, leaving a small window of opportunity for a group to come out and see the entire process.

farmer talks with studentsThe timing worked out great and the weather could not have been better the day they came out to the farm.  The kids arrived just before noon, and to show their appreciation they brought us lunch at the farm.  After lunch we started on their project – this wasn’t just a farm tour.  We spent quite a bit of time in the office answering questions.  These kids were very well prepared and had lots of great questions for us.

Next we took a trip through the shop and equipment shed before going out into the field to look at the popcorn.  This is probably the part I was most excited about because these kids got to see popcorn still on the ear, standing in the field.  What better proof that food doesn’t come from the grocery store? While in the field there were more questions to be answered, and we even found a couple of ears with insect damage which would be relevant to the objective of their project.  One thing to watch for with popcorn is damage to the outer part of the kernel either by insect or mechanical functions.  If popcorn is damaged, it won’t pop!

Farmers connecting with kidsAfter inspecting the field we walked over to the combine and covered the basics of how it removes the grain from the plant and distributes the residue in the field.  And, as a kind of grand finale, we gave all of the kids and adults a ride in the combine so they could see that whole process in action.

I had a hunch they would enjoy the combine, but I had no idea how excited they would actually be.  When you do this kind of thing everyday, although it is fun and I love doing it, being around it your whole life makes the workings of a farm a pretty normal thing.  Not so for these kids. In case you don’t know a combine has a window in the back of the cab that allows you to see what it going on in the grain tank as it fills with grain.  Everyone who got their first combine ride that day was at first fixated with the front of the machine pulling in the stalks and knocking the ears off.  They didn’t even realize that window was back there unless they turned around or I pointed it out to them.

Kids on combine on farmThe term I’ve been using to describe the reaction of all the kids when they saw entire plants in front of them seconds later somehow turned into clean grain in a window right behind them was that “their brains exploded.” There were lots of shouts of words like cool and awesome, but the quote of they day had to be one kid who looked at the flowing grain and exclaimed, “It’s so golden!” They had been learning eagerly for a couple of hours about how the seeds get in the ground and how long the growing season is, and then in a matter of seconds that plant becomes a form of food they are familiar with. Overall it’s still a pretty neat process for me to see too, but seeing it for the first time was quite a sight for this great group.

Not only did they see popcorn in the field being harvested, on the way back to Chicago they had a tour of the Family Time popcorn facility in Valparaiso, Indiana.  In one day, these kids experience popcorn on the stalk in a field be harvested, trucked away, and then packaged.  What a great experience for them!

Brian is a 31 year old husband, father and 4th generation farmer from Northwest Indiana operating 2300 acres of corn, soybeans, popcorn, and wheat with his father and grandfather. He has a degree in Soil and Crop Management from Purdue University and worked off the farm before returning home.  In addition to family and farm, Brian is an automotive enthusiast and classic rock/metal fan. Find him on Twitter or Facebook, or check out The Farmer’s Life Blog.


Pass the Cheetos & drop the Food Guilt

Monday, October 24th, 2011

I love Cheetos. I’ve been known to eat more ice cream than a 200 pound man. My sweet tooth sometimes results in a meal made of desserts. And look out if you ever wave a piece of milk chocolate in front of me!

My food. My diet. My lifestyle. My choice. I don’t need the guilt trip running rampant in food claims today. I also adore cucumbers, get really excited about fresh fruit and grow at least 10 kinds of vegetables in our garden. Our little girl delights in telling her classmates that her favorite food is raw spinach and keeps a cow employed with her milk consumption. We get fast food at times because it’s quick – and it’s better than being hungry. I refuse to accept the guilt trip that it makes me a bad mother.  One fast food place we won’t stop is Chipolte’s – because they lay on the food guilt thicker than sour cream with their claims and labels that are an insult to our upbringing.

I also don’t need food guilt in the grocery. Food is natural, whether it’s written on a label or not – if you don’t know that Cheetos aren’t natural, more than a label is needed. By the same token, absence claim labels are ridiculous – they were started by retailers with an interest in niche marketing. Do you really think those labels are there with your best interest in mind or to create a seed of self-doubt? The self-doubt will lead to you feeling guilty that you’re not doing the right thing as a parent or “eating right,” resulting in a change of buying behavior.

Food should be fairly simple – you choose it, you eat it and you take responsibility for the results. In other words, if I eat like a cow and gain weight – I have to spend more time on the bike or throwing bales.  My weight gain and health condition is not McDonald’s fault, it’s not the company’s fault who made the Cheetos (yum) and it certainly isn’t the corn, cane or dairy producers’ fault. The food on my fork is my responsibility.

Farmers & healthy food choicesBefore you judge me as a food slob, consider this; I work out at least three times a week and am not known for sitting still. I serve home-cooked, low fat meals to our family and carefully monitor our balance of protein, fruits and veggies. Except when we’re on vacation; then we eat Cheetos with cookies on the side and ice cream for breakfast. Based upon conversations with my girlfriends, we’re fairly normal. You’re welcome to judge that all you want – but spare me the guilt.

October 24 was Food Day, put together by an activist group that specializes in guilt trips, the Center for Science in the Public Interest. How about this? We celebrate World Food Day by stopping the food guilt.  Celebrate the opportunity for people to make food choices by saying no to the guilt thrown at us in every venue about food and farming. Unless you’ve visited modern day farm yourself, don’t call a farm a factory just because it looks different than your Charlotte’s Web book.  Take responsibility for your own junk food addictions and don’t blame marketers or producers. If you don’t feel great because of your diet, learn more about healthy foods from a registered dietitian (thank you, American Dietetic Association for not endorsing any food guilt claims).

And consider that sustainable farms are those that can survive as a business – meaning it’s O.K. if they make money.  I’d hope the most important measure of a sustainable farm and Food Day (#FoodDay) is meeting the needs of a growing population.  9 billion mouths is a lot to feed by 2050.  It will take a variety of farms, a reduction in food politics, modern agricultural practices and less of the food guilt to draw in the folks “in the middle” who could likely make a real difference in a food movement. Join me in standing up against the food guilt!

 

 


Being the Food & Mom Bridge

Thursday, October 20th, 2011

~guest post by Jennifer Elwell, guest blogger

Mom blogger on food & farmsEven though I work in communications, I will admit that I was a bit late to get caught up in the social media phenomenon. When a friend finally talked me into getting onto Facebook a couple years ago, I was slow to start sharing information about what I do for my day job, working for farmers. But then in walks, “Food, Inc.” and a dozen other attacks on our modern food system and my farmers. That was the fuel to start my personal “I support farmers and modern agriculture” fire.

I immediately put on my “P.R.” hat and thought about how I could be a bridge between the farmer and the consumer. Well, I am the consumer. I am a mom. I purchase and cook food for my family. But having the opportunity to work with farmers and see how they are producing our food, I knew that I did not share the same concerns that others have developed by listening to the “our food system is not ethical, safe and is making us fat” agenda. From that, a new project, “Food, Mommy!” was born. I never thought I would become a mommy blogger, but here I am.

I have been blogging for a little over a year now, but have only in the last few months been making regular posts. In the beginning I was trying to hit pretty complicated and controversial topics, but have learned that this approach may not be the best way to connect with your audience. Tough topics are usually more time-consuming to compose and they were burning me out. I felt I had to have several hours to dedicate to one post, which often discouraged me from writing.

More recently I have been trying to incorporate simpler items like recipes (although I am not much of cook), notes on my food shopping experiences, photos, and personal posts about my food production experiences (thank goodness for farmers!). I have also tried to share others’ information that resonates with me through Twitter and Facebook. Showing an interest in others’ efforts has definitely helped me build a social network and has increased my readership beyond family, friends and the farm community. Just a few days ago I was able to meet a few members of a new “Kentucky Food Bloggers Association.” While many of the members may not share my viewpoint, I am proud that I am now reaching an audience that is beyond my comfort zone.

What I love most right now about social media is that my thoughts about food and the way I communicate about my passion are evolving. I look at myself as someone who sits on the fence between the farmer and the consumer and I am learning from both sides. I am more careful now than when I started to not generalize about what farmers are doing or what consumers are thinking. I am trying to ask everyone questions and try to find answers that bridge the gap. Be ing able to share your personal experiences are the fruit of social media, but having someone listen and respond is dessert.

 

Jennifer Elwell grew up on a small farm in Louisville, KY with horses, goats, chickens, rabbits and lots of hay.  Her love of horses and involvement in 4-H landed her at the University of Kentucky, studying animal sciences and agricultural communications. Her first job out of college was creating web sites for local daily newspaper, The Courier-Journal, but soon snagged the job of Communications Director of the Kentucky Corn Growers Association and Kentucky Small Grain Growers Association. She has worked for these farmer-led associations since 1998, but the blog is her own work. She has two children, a few horses, and most recently became a chicken herder, providing doses of humor, frustration and frequent threats of divorce from my husband. In addition to supporting our farmers, Jennifer wants to help parents foster healthier eating habits in their children. Find her on Facebook, follow @foodmommy on Twitter or check out her most popular blog post with nearly 2,800 reads, “Why I don’t buy organic, most of the time

* Note from MPK: It’s been fun watching Jennifer grow in social media and become the bridge between farm and food through moms. I hope you enjoy her post as an example of how you have to make your advocacy efforts personal and targeted.